I typically track Start, Complete, and Progress (e.g. Also, you can enable Pause, Seeking, and Buffering tracking.

You can change the Percentage threshold to anything you like just separate them with a comma. In Google Tag Manager, go to Triggers > New > Trigger Configuration and choose Youtube Video, then enter the following settings: Why would you want to configure Youtube tracking with GTM and GA4 if GA4 already offers built-in functionality? Well, GA4’s built-in Youtube video does not work on all websites, so sometimes, you might need to customize it. Here are the steps you need to complete to track Youtube videos with Google Tag Manager. Download it, import, configure it (according to instructions), and it will automatically start tracking Youtube videos on your website in no time.īut if you want to understand the ins and outs of Youtube video tracking, then continue reading. If you are in a hurry, I have created a ready-made Youtube video tracking recipe.

How to track Youtube videos with Google Tag Manager Then, I’ll show you how it’s done with a video player that GTM does not support by default – Vimeo.Īnd finally, I’ll also give you some ready-made solutions (recipes) designed for various embedded video players.Ĭhapter 1. Six GTM Video Tracking Recipesįirst, we’ll look at the most common video tracking example in Google Tag Manager: Youtube video trigger. Data Layer Variables and a Custom Event Trigger Create a variable “Is Vimeo player present on a page” It all starts with identifying the video player.Track Vimeo video player with GTM (custom solution) Here’s what you will learn in this article At the end of the article, I will also share ready-made GTM templates/recipes. I’ll cover Youtube video tracking, Vimeo video tracking, and several other players as well. I’ll show you how to track videos with Google Tag Manager. That’s not a problem because you can track them with GTM. But what if your website uses a different player (like Vimeo or a generic HTML5 player)? In today’s landscape of video players, the most popular embedded video player is Youtube (I have no stats to support this just saying this based on what I’ve seen on other websites). You should also consider other interactions, such as clicks, views of particular elements, video interactions, etc. Tracking pageviews is far from enough to understand what website visitors are doing on your site.

Real time video player